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The collaboration includes sponsorship rights for significant NFL events such as Super Bowl LXI and the NFL Mexico Game – a regular-season NFL matchup on 22 November 2026 in Mexico City between the San Francisco 49ers and the Minnesota Vikings.
The deal extends to activations around the 2027 Super Bowl in Los Angeles. The companies have outlined provisions for hospitality programmes, VIP experiences, activations across several Mexican cities and official NFL merchandise opportunities for Codere Online’s customer base.
“This agreement strengthens our premium positioning while underlining our long-term commitment to Mexico, a market with an extraordinary passion for the NFL,” said Carlos Sabanza, director of sponsorships and public relations at Codere Online.
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Sports betting is billed by the gaming industry as a form of entertainment, but for a growing proportion of the betting public, covering the spread is key to covering the rent.
A new survey from U.S. News is sounding the alarm over Americans increasingly turning to high-risk endeavors, including sports betting, to help make ends meet and pay their monthly household bills.
U.S. News surveyed 1,200 Americans who placed a sports wager within the last 12 months. The media organization found that more than half of respondents (51%) placed a sports bet to help pay household bills, while 21% wagered specifically to cover their rent or mortgage payment.
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Lebo Seoheng, advocacy and communications manager at the South African Responsible Gaming Foundation, has been appointed as the ARGN’s president.
Seoheng said the network’s launch comes as Africa’s online gambling market continues to expand, marking stronger player protection and responsible gambling measures increasingly important.
One of the founding members of the ARGN is GamblePause Initiative Africa, founded by Ladipo Abiose Akolade.