Hellvis Wild

What is Hellvis Wild?

Broadway Gaming bolsters offering with Eyecon deal

Broadway Gaming, operator of one of the largest UK Bingo networks, has agreed a deal to roll out Eyecon’s games, including the flagship “Fluffy Favourites”, to all five of its bingo sites including its primary brand “Butlers Bingo”, and its two casino sites.

Eyecon is one of the UK’s most recognised casino game developers with standout slots that each deliver rich features, animations and offer high-quality graphics. Welcoming Eyecon’s eminent titles to the Broadway Gaming network is a major milestone for the business as it shifts strategy to make the best third-party content available for its loyal player base and help Broadway Gaming reach a new iGaming audience. 

What is Hellvis Wild?

Last Saturday, on the same day that Ohio State University made its season debut in college football, James teased a new commercial relationship with Polymarket. James, an ardent Buckeyes’ supporter, posted a brief video on social media platform X, where he announced his partnership with the controversial platform. While college football fans watched Ohio State thrash Miami (Ohio) 56-3, industry stakeholders wondered aloud which athletes would join “King James”.

After all, James indicated in the post that more details would be forthcoming. By Tuesday, the stakeholders received their answer when Polymarket aired a splashy ad that received more than 15.5 million views on James’ X page.

Following an extended three-day holiday for Labor Day Weekend, Polymarket went live with a colourful 90-second spot directed by award-winning filmmaker Peter Berg, the director of the acclaimed television series Friday Night Lights. The spot, which featured the likes of Eli Manning, Derek Jeter, Richard Sherman, John Leguizamo and Spike Lee, among other celebrities, coincided with the launch of Squads, a new social experience within the US Polymarket app.  

About Hellvis Wild

Once the deal is completed, 80% of its EBITDA is expected to come from those two markets.

According to the deal investor deck, the combined group expects online betting and gaming to be its largest vertical, as it accounted for 48% of the group’s combined pro forma adjusted EBITDA in H1.

Distributed gaming followed at 27%, then casinos at 25%.